Using HP HAVEn to Give Sales Reps the Power of Data Science – Business Intelligence Info

Oneoftheyear’sbiggeststoriesinEnterpriseTechistheremakingofHP。

Thecompany?

isintheprocessofsplitting?

intotwohugepubliccompanies,withtraditionalhardwaresuchasprintersandlaptopsononesideofthehouse,andtheotherside,Hewlett-Packard?

EnterprisewhichwillbehelmedbyMegWhitman,focusingoncloudcomputingandtoolsforbusiness。

I’dliketotellyou?

howthatsplit?

isalreadybenefittingushereatRingDNA。

Intheprocess,I’llgiveyouasneakpeekonwhatwe’reworkingoninour?

labs。

ThisweekinBarcelona,HPannouncedthelaunchofHPHAVEn?

OnDemand,anewsetofdatainthecloudservices(“HAVEn”standsforHadoop,Autonomy,Vertica,EnterpriseSecurityandthenumberofBigDataapplicationsthatcanbebuiltatopthenewplatform)。

Youcanlistentoapodcastsummarizingthe?

entireannouncementhere,butbelowI’vepostedaportionofthetranscriptoftheinterviewbetweenInterarborSolutionsanalystDanaGardner?

ChiefTechnologyOfficerforHPBigData?

FernandoLucini,andRingDNACEOHowardBrown。

Thisportion?

specificallyfocusesonIDOLonDemand,whichisa?

setofAPIsundertheHAVEnplatform。

Gardner:Now,whenyou’reabletobringallsortsofinformationandmediatogether,whenyou’reabletotapwebservices,socialmedia,whenyou’reabletocreateasentimentengineandasearchenginecapability,you’rereallystartingtodevelopintelligenceinnewways。

Itseemstome,youcangaininsightintomarkets,prospects,competition,customerinclinations,anddirections。

It’sreallyaboutbringingmoreofadata-drivenaspecttoabusinessinwaysthathadreallybeensortofanartbefore,somethingthatwasnotalwaysbyexperience,butwasbygutinstinct。

Beforewegotoourusecases,howarewereallychangingabusinessenvironmenthere?

Arewetalkingaboutadata-drivenapproach?

Arewegivingthetypeoftoolsthatwillmoveamarketingorganization,forexample,fromguessworkintoascientificapproachtohowtheymakedecisions?

Lucini:Youputitverynicely。

We’removingintoaworldwherewe’reallowinginstinctstobetested,andtestedquickly。

Inthepast,wehadalotofcleverprofessionalsinthemarketingworldmakingeducatedguessesaboutwhat’sgoingon,whatIlikeanddon’tlike,whatyoulikeanddon’tlike,orwhat’spopularandwhat’snot。

We’reopeningthedoorforbusinessestotakedata,takeasampleofitortakeitall,it’stheirchoice,whateverthatmaybe,andinwhatevervarietiestheycome,totestouttheirtheories,toseeifthistheoryiscorrect。

IusedtocallittheCIOconundrum,wheretheCIOthinksthey’vegotsomethinganditbecomesverydifficultforthemtoproveiftheydoordon’t,andthentheyquestiontheresultswhentheygetthem。

Wewantthemtobeabletotestthisout。

Iftheyhaveanopportunitywiththeirvoicedataandtheythinkthere’smassivevalueinthevoicedataandtheywanttocross-correlateittothesocialpresence,doit,andletthedataspeakforitself。

It’snownolongerdifficult。

Justgointotheplatform,putthevoiceinthere,putthetextinthere,usetheanalyticstools,giveusourenterpriseresourceplanning(ERP)warehouse。

We’lldothequeriesandwe’llcreatewhatwecallcombinations—whichiseverythingcomingtogetherasone—andtestthevalue。

Now,itnolongermattersthatthisisnotaverylargeprojectwithverylargebudget。

Itwillproveoutthecase。

Wehaveanextgenerationofprovingthingsoutandbeingcapableofprovingthingsout。

Thatmightleadyoutoaveryinterestingonsiteprojectwithourtools,whereyou’reinsideafirewall,butyouhaveprovenitout。

Oritmighttakeyoutoaveryinterestingon-demandimplementation。

Eitherwayyouperformthetestingortheprovingorthethinkinginamuchmorepracticalway。

It’sveryexcitingstuff,becausethereisarealchangeintheindustry,andweallhavetoadapttoit。

Gardner:Itisveryexciting。

Let’slearnhowsomepeoplehavebeenusingthisalreadytochangetheirbusiness。

Let’sgofirsttoRingDNA。

HowardBrown,tellusalittlebitaboutyourcompany,whatyoudo,andthenhowyou’vebeenusingon-demandHavenfromHP?

Brown:Thankyou。

RingDNAisacomprehensivesalesaccelerationplatformthatallowscompaniestocreatehigh-performancesalesteamsbycombiningpowerfulcommunicationstoolswithprospectorcustomerDNA。

That’sacombinationofmarketingdata,socialdata,customerrelationshipmanagement(CRM)data,andaccounthistory,andpullingthatalltogethertoallowasalesreptoperformsalesfaster。

Gardner:It’salmostasifyou’reputtingthetoolsofadatascientistinthehandsofasalespersonwithoutthemhavingtobeascientist,togetallsortsofinformationtomakethebestcallonacallinreal-timeonaninsidesalesbasis。

Brown:You’vegotit。

It’sapplyingascientificapproachtosales。

It’stakingallofthedatathatexistsouttherewhichcanbetrulyoverwhelming,prioritizingit,andmakingitcontextualtomakesalesmuchmoreeffective。

Garnder:Andthiscutsacrosscommunications,aswellasdata,applications,andwebservices。

Isthatcorrect?

Brown:Absolutely。

Weapplybothatheory-testingmodelandsetofcommunicationtools。

WhenaRingDNAcustomerwalksininthemorning,theyknowexactlywhotheyshouldbecalling,whotheyshouldbeemailingortexting,andprioritizingthemessagessothattheyknowexactlywhotocall,howtoreachouttothem?

andwhattosay。

What’ssoexcitingisthatyoucanstarttounderstandbuyerintentfrommarketingdatafrompastinteractionswithyourcustomers。

Wecanlookatvoicetranscriptsandsentimentanalysisandhaveawholenewwayofdeterminingwhotherightprospectis,howweshouldbecontactingthem,andwithwhatmessages。

Gardner:Soit’suptoyourorganizationtotakethebestoftechnology,data,andanalyticsandempowerthoseinsidesalespeople。

Itsoundslikeit’sbeenuptoHPtotakethebestofitstechnologyinthecloudmodelandanalysistoempoweryou。

How,infact,hasHPempoweredRingDNAwithyourearlyaccessuseofHPHAVEnondemand?

Brown?

It’sbeentrulygame-changing。

Younaileditwhenyoutalkedabuttakingbusinessinformationandhumaninformationandcombiningthosetwo。

WhatHPIDOLOnDemandhasprovidedusistheabilitytotestallkindsoftheories,becauseeverybusinessweworkwithtendstohaveadifferenttheoryofwhatahotprospectmaybe。

TheycansimplyandeasilytestthosetheoriesusingRingDNAandHPIDOLOnDemand。

Iftherearebuyingsignals,likesomeonevisitingawebsiteanddownloadingawhitepaperincombinationwithotherfactors,suchasthatpersonviewingwebpagesormaybetweetingabouttheirproductorservice,wecanlookatthatbuyer’ssentimentthroughHPIDOLOnDemand。

We’retakingabunchofthisdata,processingitthroughIDOL,andmakingourrepsthatmuchmoreproductiveandthatmuchmorepowerful。

Gardner:Oneofthethingsyou’redoingisyouarejoiningandbringingtogetherverydisperatedataandinformationandtidbitsofanalysis。

IsHPIDOLOnDemanddoingthatforyou?

Areyoudoingthat?

Howdoyoumakethosejoinsthatbringallthatinformationtogether?

Isthecloudthekeytodoingthat?

Brown:Thecloudcertainlyisthekey。

Wecouldn’tdeliverthetypeofproductandservicewedotodaywithoutthecloud。

RingDNAisallaboutacceleratingasalesteam’sabilitytoclosedeals。

Thelastthingyouwantistonegativelyimpactthoseteams。

ThecloudmodelmeanswecanquicklyimplementaRingDNAprocesswithinanorganization,bringinallthatcontextualdata,bringinallthatmetadata,andmakethatrepthatmuchmoreproductivewithoutnegativelyimpactingtheirworkflow。

That’scriticaltoanybusinesstoday。

It’sonethingtobeabletodeliverinformation。

It’sanotherthingtobeabletodeliverinformationandinsightwithoutnegativelyimpactingthebusiness。

Let’sfaceit,inthis?

dayandage,wecan’taffordtoslowdown。

WithtoolslikeIDOLOnDemandandRingDNA,you’renotslowingdownteams。

You’reactuallyacceleratingthembeyondwhatyoueverthoughtwaspossible。

Gardner:Fernando,asyou’relisteningtoHoward,isthereanythingaboutthewaythatRingDNAisusingHAVEnOnDemandthatyouthinkhighlightssomespecificbenefitsorvalueshere。

AretheyaposterchildforacertaintypeofwayinwhichyoucanuseHAVEnOnDemand?

Lucini:Certainlytheyunderstandthattheyneedtousetoolstosolvetheirproblemsandtheygoaheadanddoit。

Inthatrespect,it’sgreattosee。

Thereareabunchofthingswecouldlearnasanindustryfromthemintermsofseeingtheopportunityofmixingtwopiecesofdata,howthesethingscollide,andhowwegetthemtocustomers。

Iwouldchallengeanybodytocheckthemoutbecauseultimatelytheendresultiskey,andIthinkeverybodywouldbeimpressed。

Clickheretolistentotheentirepodcast。

ThisentrypassedthroughtheFull-TextRSSserviceifthisisyourcontentandyourereadingitonsomeoneelsessite,pleasereadtheFAQatfivefilters。

org/content-only/faq。

php#publishers。

InsideSalesSolutions|CallTracking|PhoneDialersandMobileSalesforceAppsforSalesforce。

com


bck体育平台_bckbet注册_bckbet下载注册